Margaret Lapkin brings 25+ years of experience to VDC in the areas of brand/product management, integrated marketing, CRM, agency leadership, and organizational and project management.
Margaret’s career is comprised of extensive experience across a diverse portfolio of industries: CPG, multi-unit retail, B2B direct marketing and financial services. A hallmark of her career has been consistent delivery of revenue-generating ideas brought to market in an expeditious manner.
Margaret is a versatile business leader with progressive experience in both P&L and functional roles. The cornerstone of her career was marketing lead for Western Union’s premier U.S.-based international money transfer business targeting 150+ countries within South Asia, Asia, the Middle East, Africa, Europe and the Caribbean.
With a “roll up your sleeves” approach, Margaret has the unique combination of seeing the broader picture and making things happen. She has the proven ability to operationalize vision into action and to inspire internal and external partners to excel. Her passion to deliver results is reflected in her professional accomplishments and the caliber of relationships nurtured and maintained throughout her career.
Margaret earned a Bachelor of Science in Advertising from the University of Texas at Austin (magna cum laude) and an MBA from the Leeds School of Business at the University of Colorado at Boulder, graduating first in her class.