David Reifsnyder

Senior Director, Research & Solution Architecture

David Reifsnyder brings technology development experience and his entrepreneurial spirit to VDC. With formal education in Physics and Computer Science, David has enjoyed a lifetime of discovery, development, and application of new technology.

At VDC he is focused on strategic, top down analyses of markets and trends in the use of Big Data, identifying opportunities in development, assembly and application of data centric business products and applications.

David has had considerable success in the commercialization of early stage products, financial modeling, complex sales, strategic alliances, mergers and acquisitions. He is a creative visionary and a skilled business analyst. As a successful senior executive with more than 30 years of experience, David’s career spans a wide technology spectrum including, compilation of B2B demographic databases, social networks, web-based interactive multi-media, semantic networks and supply chain software, renewable energy, and water treatment.

Some highlights of David’s career include his body of work at Twelve Strand, a strategic consulting firm which he founded, consulting in the area of database marketing and data integration. He offered guidance to numerous firms in the development of strategies to enhance and market data assets. As Senior VP of Strategy and Corporate Development at TSE and NASDAQ listed Descartes Systems Group, a global Supply Chain Software company, David re-organized the company’s product portfolio and re-defined its market message, resulting in booked sales increasing by 66%. He also served as Director of Corporate Systems for InfoUSA where his responsibilities included the development of new computer system architectures to support the maintenance and distribution of large data sets.