Data news trending this week: Barry Diller says Data is the new cable * The war over ad blocking * Survey shows Marketers should use social media to supplement marketing * and more.
- Barry Diller: Data Is The New Cable
CNN Money – December 31, 2015 by Molly Shiels
- How Digital Marketing Will Decide the Next President
Direct Marketing News – February 16, 2016 by Al Urbanski
- The Ad Blocking Wars
The New York Times – February 20, 2016 by Kate Murphy
- Marketers Keep Spending on Social Despite Lack of Results
Advertising Age – February 17, 2016 by Lindsay Stein
- Merkle and Oracle Collaborate on Better Seeding of the Marketing Cloud
Direct Marketing News – February 18, 2016 by Al Urbanski
- Adidas’s $600-a-year subscription for workout clothes is testing the limits of a big shopping trend
The Washington Post – February 19, 2016 by Sarah Halzack
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Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.