In the news this week: Defining and utilizing the millennial, multicultural and LGBT audiences in mobile data * The New York Times discusses the cautionary tale of banner ads * Groupon adds in-store marketing app Swarm Mobile to its roster * Forbes and Prosper Insights launch Forbes Executive Insight Center, an app aimed at senior level execs * and more.
- ‘M’ Stands For More Than Mobile
Ad Exchanger – November 13, 2014 by Lauren Moores
- Fall of the Banner Ad: The Monster That Swallowed the Web
The New York Times – November 5, 2014 by Farhad Manjoo
- Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile
Tech Crunch – November 17, 2014 by Anthony Ha
- Forbes Enters the Data Game
DM News – November 17, 2014 by Al Urbanski
- Merkle Acquires Omnichannel Loyalty Solution Provider, 500friends
Yahoo Finance – November 18, 2014 by Liz Rowley
- Time Inc. and Outbrain Ink Exclusive Multi-Year Global Partnership
Yahoo Finance – November 21, 2014 by Allison Schiff
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Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.