The Venture Development Center Inc. co-sponsored the Data Provider Symposium, hosted by LiveRamp
Sonoma, CA – September 18, 2014 –LiveRamp today held their first Data Provider Symposium at Ram’s Gate Winery. This exclusive all-day event focused on the strategies and requirements for selling data into the digital marketplace. Attendees included executives from leading data companies, top agencies and the technology firms who connect data providers to brands.
Dr. Charles Stryker, the Founder and CEO of The Venture Development Center, Inc. moderated a panel discussion on Selling Data Products to Support Digital Marketing to Improve Targeting. Panelists included Krishna Chettayar, SVP and GM Digital Marketing Solutions, Transunion, Kelly Leger, SVP/GM Digital Solutions Group at V12 Group, Michael Beach, Co-Founder, Targeted Victory and Mike Schneider, Director Product Development, Bully Pulpit Interactive. Input from the panel focused on the latest trends and strategies for effectively utilizing 3rd party data for digital marketers seeking to execute more personalized, targeted, effective campaigns.
Noteworthy topics covered during the session included:
- Situations where 3rd party data provided exceptional value for offline/online marketing campaigns
- Key problem areas the panelists had experienced when implementing Off-Line to On-Line campaigns
- Impressions and opinions on the next exciting innovation that will permit marketers to create more productive campaigns via enablement platforms, mobile, video, new media, old media and addressable TV
About The Venture Development Center, Inc.
The Venture Development Center, Inc. (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.