Trending this week: Internet of Things Privacy Summit * Ad Tech groups being abused? * New avenues for Programmatic Ad Spend * There’s a new COO at Acxiom * and more.
- Internet of Things Privacy Working Group Begins Forming
DM News – July 11, 2014 by Al Urbanski
- The ‘Internet Of Things’ Will Soon Be A Truly Huge Market, Dwarfing All Other Consumer Electronics Categories
Business Insider – July 16, 2014 by Emily Adler
- Confessions of an ad tech CEO: ‘Agencies have us work our ass off and take all the credit.’
Digiday – July 14, 2014 by Jack McDermott
- THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend
Business Insider – July 16, 2014 by Mark Hoelzel
- AmEx Veteran Takes COO Role at Acxiom
DM News – July 16, 2014 by Al Urbanski
- When Watson met Siri: Apple’s IBM deal could make Siri a lot smarter
Venturebeat News – July 16, 2014 by Richard Bryne Reilly & Devindra Hardwar
- The US Decides Everything Digital Is Not Protected By The Fourth Amendment
Business Insider – July 15, 2014 by Joey Cosco
- Germany’s 12th Man at the World Cup: Big Data
The Wall Street Journal – July 10, 2014 by Steven Norton
Asian Governments Crack Down On Using Personal Data
Avick – July 15, 2014 by Lawrence J. Shoobs
In Hong Kong, almost everyone uses what is called the Octopus Card. They use it for everything from public transportation to fast food. In 2010, it was revealed that the company was making millions of dollars selling cardholders’ personal data, without their permission.
There was a huge outcry and Hong Kong went from having relaxed data protection laws to strict ones. Marketers now need a clear consent from the consumers to send material to them. And marketers who use the data improperly face three years in prison and a $65,000 fine.
This is a trend across the region, as countries with relaxed data regulations tighten their laws, often suddenly. This is creating havoc for marketers who are trying to keep up with these rapidly changing laws. The Philippines, Indonesia and Malaysia are preparing new data-protection laws that provide for both fines and prison time. China and Singapore are in flux, too.
Scott Thiel, co-chair of the DLA Piper law firm’s data-privacy group in Asia, said there’s a “real risk for businesses looking to acquire databases of potential customers. At issue is whether that data was acquired with appropriate consent. What we’re seeing is the need for not just relying on someone saying, ‘Yes I did get consent,’ or even a contract that says, ‘I got consent,’ but actually being involved, saying ‘Show me the process. How did you gather this information? I’d like to see an audit trail.”
Singapore has a new law going into effect in July. It has the toughest financial penalties in Asia, with fines up to $800,000.
In the Philippines, where regulations are designed to assure marketers that its call centers will handle data safely, a foreigner convicted of breaking the law might face prison time, then expulsion.
Laws in China are piece-meal, and the guidelines are vague and rarely enforced. However new rules raise the possibility that Western businesses operating in China might see their business licenses canceled as a penalty.
These new privacy laws come on the heels of very restrictive laws in Canada. And in the United States, Senator Jay Rockefeller, chairman of the Senate Committee on Commerce, Science and Transportation, expanded his investigations of the data broker industry.
The appropriate use of data is critical to everyone in our industry. At Avrick Direct, we’re well aware of the importance of these regulations. With over 58 years of business experience, we’ve seen lots of changes. Find out more about the unique data that Avrick compiles every day, week or month. We ship literally billions of records each year.
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