Dr. Charles Stryker spoke at the 2015 Adlucent Client Summit – “Powering Customer Discovery in an Omnichannel World”

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Dr. Charles Stryker spoke at the 2015 Adlucent Client Summit – “Powering Customer Discovery in an Omnichannel World”

Austin, TX – February 20, 2015 –Dr. Stryker, Founder and CEO of Venture Development Center LLC, spoke at the 2015 Adlucent Client Summit at the AT&T Executive Education & Conference Center in Austin, TX.

Dr. Stryker was a headline speaker offering a glimpse on how Big Data applies to the online Advertising eco space. In addition, Michael Griffin, Founder and CEO of Adlucent, and Bryan Eisenberg, online marketing pioneer and best-selling author provided insights into the online advertising industry as well.

The Adlucent Client Summit allowed attendees to learn from peers about how retailers are tackling the industry’s biggest challenges. Subjects covered included:

  • Mobile
    • How mobile is impacting cross-channel sales and how to measure its impact across your business
  • Audience Expansion
    • How to identify your most valuable customers and serve them everywhere they buy
  • OmniChannel
    • Consumer behavior is changing. How to develop and measure cross-channel ad strategies is key to success
  • Paid Search
    • Peers shared their winning strategies for text and product ads

 

 

 

 

Dr. Charles Stryker guest lecturer at Columbia Business School’s Introduction to Venturing MBA class

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Dr. Charles Stryker guest lecturer at Columbia Business School’s Introduction to Venturing MBA class

New York, NY – February 3, 2015 – Dr. Stryker, Founder and CEO of The Venture Development Center LLC, spoke on the topic of the “anatomy of a good idea”. Based on his seasoned business experience of creating new companies and advising companies in a variety of industries and scope, Dr. Stryker shared his thoughts on what distinguishes a good idea from a bad idea for business success.

Those in attendance were MBA students enrolled in the Introduction to Venturing class. The mission of Introduction to Venturing is to: “expose students to the skills, joys, and frustrations of being an entrepreneur, and for those brave enough, prepare them to start and nurture their own businesses whether they do so immediately or later in their careers. We strive to develop your skills in opportunity identification and evaluation, as well as an understanding of the steps and competencies required to launch a new business. The class is appropriate for anyone with a strong interest in new ventures (including social ventures). This includes not only potential entrepreneurs, but also those interested in the financing of new ventures, working in new ventures, or in broader general management of new or small organizations.”