Steve Rand is a career sales and database marketing professional with more than 35 years of experience harnessing information-based marketing tools and direct marketing techniques to achieve sustainable growth in sales, profits, and market share.
Steve’s background includes responsibilities with Dun & Bradstreet as a sales and marketing leader where his strong planning and sales skills generated consistent double-digit sales growth within many key strategic and global accounts.
In addition to being a rainmaker for D&B, Steve was a thought leader, responsible for managing innovative new product ideas from incubation to rollout. This included the development of the go-to-market planning and initial revenue generation for D&B’s Sales & Marketing Solution business (yielded over $200 million in new revenue).
Additional responsibilities included the development and management of tactical third-party alliances that enhanced utilization of D&B information with database marketing, telemarketing, direct mail, and digital marketing organizations. This contributed millions in new revenue to D&B, as well as revenue growth for clients.
Steve’s expertise includes creative thinking for new business opportunities and business expansion by uncovering revenue and profit opportunities that harness an organization’s current sales operation, customer database, and product offerings.
Steve’s experience has been across a wide array of companies from the Global 2000 to medium to large entrepreneurial direct marketers.
Steve has provided distinguished service to such accounts as IBM, Lenovo, Verizon, Canon, Sharp, Panasonic, Toshiba, Ricoh, Sony, Konica Minolta, Xerox, IKON, Danka, Prentice-Hall, Amsterdam Printing, and XL Capital.
Steve earned a B.A. (Liberal Arts) and an MBA (Marketing) from Fairleigh Dickinson University. He is a featured speaker at industry events and as field editor for “Secrets of the Master Sellers” published by the American Management Association.