Category

Uncategorized

Dr. Charles Stryker spoke at the 2015 Adlucent Client Summit – “Powering Customer Discovery in an Omnichannel World”

By | Event, Uncategorized | No Comments

Dr. Charles Stryker spoke at the 2015 Adlucent Client Summit – “Powering Customer Discovery in an Omnichannel World”

Austin, TX – February 20, 2015 –Dr. Stryker, Founder and CEO of Venture Development Center LLC, spoke at the 2015 Adlucent Client Summit at the AT&T Executive Education & Conference Center in Austin, TX.

Dr. Stryker was a headline speaker offering a glimpse on how Big Data applies to the online Advertising eco space. In addition, Michael Griffin, Founder and CEO of Adlucent, and Bryan Eisenberg, online marketing pioneer and best-selling author provided insights into the online advertising industry as well.

The Adlucent Client Summit allowed attendees to learn from peers about how retailers are tackling the industry’s biggest challenges. Subjects covered included:

  • Mobile
    • How mobile is impacting cross-channel sales and how to measure its impact across your business
  • Audience Expansion
    • How to identify your most valuable customers and serve them everywhere they buy
  • OmniChannel
    • Consumer behavior is changing. How to develop and measure cross-channel ad strategies is key to success
  • Paid Search
    • Peers shared their winning strategies for text and product ads

 

 

 

 

Data in the News for the week of December 22, 2014

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments


In the news this week: The New York Times discusses an app that lets you earn money in your downtime* Dunnhumby’s VP of Digital Advertising discusses company’s services and future * Plus executive moves at Epsilon and WPP * and more.

 

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

The Problem with Uber’s Business Model

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments

The Problem with Uber’s Business Model

VDC’s own Gerry Mintz discusses Uber’s Business Model
Featured on LinkedIn – December 14, 2014

 

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Data in the News for the week of December 15, 2014

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments


In the news this week: An explanation of mobile apps’ deep linking * Former BlueKai SVP. John Sedlak, joins PlaceIQ as Chief Revenue Officer * The New York Times covers how marketers track social media to predict Hollywood hits * Smart homes are among what’s new with The Internet of Things * and much more.

 

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Data in the News for the week of December 8, 2014

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments


In the news this week: Realty Trac’s Mega Lead Generation Platform uses Big Data to conquer real estate * IBM’s Brad Becker thinks Watson is part of ‘humane’ technology that should work for people *The NY Times discusses how data driven farms are changing the game for smaller farms * and more.

 

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Data in the News for the week of November 24, 2014

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments

In the news this week: Defining and utilizing the millennial, multicultural and LGBT audiences in mobile data * The New York Times discusses the cautionary tale of banner ads * Groupon adds in-store marketing app Swarm Mobile to its roster * Forbes and Prosper Insights launch Forbes Executive Insight Center, an app aimed at senior level execs * and more.

 

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Data in the News for the week of November 17, 2014

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments

Trending this week: Forbes discusses how bricks-and-mortar retailers are using geolocation technologies to entice customers * The Internet of Things has reached the hype cycle of emerging technologies * President and COO, William Burkart, wants KBM Group to be known as more than just a data manager * The lifetime value of the customer in the age of Big Data * and more.

 

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Data in the News for the week of November 10, 2014

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments


In the news this week: Salesforce breaks into healthcare field with software * Madison Logic Data launches new data company * Experian’s Nadya Kohl joins PlaceIQ as new SVP of business development to grow the mobile tech company* Despite Acxiom’s down quarter, CEO Scott Howe says the company’s transition takes patience * and more.

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Data in the News for the week of November 3, 2014

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments


In the news this week: The Wall Street Journal discusses how researchers are taking Tech companies’ Big Data technologies and techniques into the public sector to improve quality of life for citizens * Epsilon wants clients to know they are an end to end service * Acxiom & Weibo launch a new platform in China that protects first persona data while marketing to advertisers * The TED@BCG event in Berlin, Germany, featured discussions on how businesses can stay ahead in the data age * Venture Beat News discusses the problems with “anonymous” apps and their lack of anonymity * and more.

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Data in the News for the week of October 27, 2014

By | Big Data, Big Data Strategies, Data Management, Social Web, Uncategorized | No Comments


In the news this week: The New York Times discusses Ogilvy’s ability to translate Big Data to creative types * AARP’s ability to parse it’s varied customer data for advertisers * The 5 ways Ziff Davis is making global marketing work with local credibility * Annalect CEO Charles Butler interviewed about the company’s streamlining * and more.

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.