There is no doubt we’re living in the middle of a mobile revolution. Even from where we were five years ago, the mobile landscape has changed dramatically. Businesses and people are on the go with the world in their pockets. This poses some challenges for big data, but also many benefits.
No longer is data collection tied to people at their desks. We’re looking at an organic world where information is being spread and collected everywhere we go. This poses a challenge to the big data market. As information becomes more prominent by design, the tools in which data is analyzed and collected is going to have to rapidly keep up.
This may require businesses and consulting firms to be more specific when they look at implementing big data into their strategy. Having a goal up front can help narrow down the data sets you’ll find useful. For example if you’re only interested in optimizing an app you developed, location data may not be as important.
This data may become even more useful when it is combined with outside sources, such as economic or transportation information, for example. This can allow businesses to move between macro and micro level trends to specifically target individuals.
It’s clear that going mobile isn’t just a trend. It’s the future. Data companies are going to have to keep up with the influx of information as exponentially more devices come to the market. How that demand is met can be solved in a number of ways, but it’s going to take a combined effort of analytic software, computers, and a larger big data workforce to get there.
Even though big data faces challenges when it comes to analyzing the influx of information, the benefits that mobile platforms can receive from big data is enormous. Everything from app development to mobile web optimization can be sharpened and honed by looking at these data sets.
One of the greatest benefits data can provide to the mobile platform is advertising. By compiling location data, advertisers can promote targeted ads or posts based on someone’s location. This can inform them about a nearby store or service that they may find of interest. This line of advertising can open up a whole new strategy for businesses.
Data collection isn’t just limited to apps and background processes. Mobile devices are very interactive, and companies can take advantage of this. Posting a QR code on a flier or in your store window can drive even more data. Encouraging users to take photos and share them by using hashtags can also provide valuable information about your demographic.
Even though big data faces some major challenges ahead when it comes to the mobile world, the benefits it can provide are just as numerous. It’s an exciting evolution in the data driven market, and it’s important for businesses to understand how they can benefit from it moving forward.
Venture Development Center is a full service data consulting firm. If you’re interested in making big data work for your business, feel free to leave a comment or contact us, and we’ll be glad to help.