Monthly Archives

October 2015

Big Data for Education

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Big Data Can Help Teachers Better Their Classrooms

As technology plays a bigger role in the classroom, so too does the role of big data. From e-books, games, online homework assignments, and digital tests, data is constantly being generated that can give a better picture of the learning process. It’s time to put all that data to use.

What many teachers and education professionals may not realize is that they can use this data to improve their classrooms and schools. The wealth of information generated by this technology can help them see patterns that will help their students learn and their lessons become more efficient. This can be done on both micro and macro levels.

Colorado has already started seeing ways data can help their school districts. In 2009, they were awarded a federal grant that helped them measure schools by performance growth rates instead of absolute performance. Officials were then able to expand the program to a larger demographic with the intention of letting them see how specific academic programs contributed to success later in life. This helped them structure classes and their curriculum based on what would actually help their students the most.

Educational data sets can achieve positive change on a personal level as well. Data helps researchers understand broad patterns, but it can also help tailor to individual students. They can determine which topics engage student learning the most, as well as what type of lessons are more effective at fostering student understanding.

Many classrooms may already be equipped for data collection, even if administrators aren’t aware. If a school uses online homework assignments, quizzes, and projects, there’s already a wealth of data that can be analyzed. How long each student took to work on an assignment versus the amount of questions they got right, how soon they took on the next topic, and the ability to determine if a student handed in work of their own are all useful tools when it comes to helping educators better their classrooms.

Big data works based when it is placed in the hands of the teachers. Analyzation of these topics can help them determine a strategy for handling each individual student. Certain patterns can reveal if a student needs extra help, or perhaps consultation with a counselor. Knowing when a student is comfortable stepping up to the next topic is another vital piece of information that can help teachers pace their lessons. Data can also help teachers see when a student is at risk of failing or dropping a course, long before the quarter’s grades are in.

The art of teaching is a humanitarian skill that can’t be replaced by computers, nor can students simply be compartmentalized based on grades or numbers. Big data is simply another tool that educators can use to see patterns they might not be privy to during the school day, ones that can make way for important discussion and a better learning environment.

In order for all of this data to be useful, it has to be collected, analyzed, and compared to other data sets. Venture Development Center is a full service data consulting firm. If you think data can help your classroom, feel free to get in contact with us, or leave a comment below, and we’ll help take your classroom into the 21st century.

 

Data in the News for the week of October 26, 2015

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Making news this week: Movie studios continue to fight digital streaming services as DVD sale dwindle * People at Harvard are examining what new frontiers Big Data could provide *A new startup aims to help you choose the best doctor for your needs based on insurance data related to that topic * and more.

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Charlie Stryker was a Speaker at Council of American Survey Research Organizations’ (CASRO) 40th Annual Conference

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Charlie Stryker was a Speaker at Council of American Survey Research Organizations’ (CASRO) 40th Annual Conference

October 23, 2015 – Founded in 1975, CASRO has more than 300 member companies and market research operations in the United States and abroad representing nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. CASRO represents the viewpoints and agenda of companies engaged in all forms of market research, business intelligence, and survey research.

Charlie Stryker, a leading innovator in the data business and advisor to dozens of the most prominent corporations who capitalize on data for business intelligence and marketing, participated in a panel discussion entitled “Optimizing Profit in the Information You Manage” at CASRO’s 40th Annual Conference, in Miami, Florida.

About The Venture Development Center, LLC (VDC):

VDC is an advisory services firm with deep experience and contacts in the information services industry. VDC identifies information-based assets/sources, develops innovative product and distribution concepts, and creates business plans for their monetization.

At VDC, we are at the forefront of deciphering the value of those digital data assets and developing methodologies to bring them to market.  If your company uses business or consumer data for marketing, risk, buying behavior, social intelligence or analytics, VDC can assist your organization in securing the best data from the complex and ever changing digital ecosystem.

For more information, visit our website at www.venturedc.com or contact Lisa Yarrish at lyarrish@venturedc.com.

Charlie Stryker was a Speakerat Council of American Survey Research Organizations’ (CASRO) 40th Annual Conference from Eric Darrah on Vimeo.

What is Quality Data?

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Assessing Data Quality

Data collecting is easy. Sure, the logistics of storing and analyzing the data can all complicate matters, but there’s no shortage of sources and methods to obtain it. With such a large influx of new data, how can you make sure the data you’re collecting is quality material?

The answer largely depends on your own company. For many, the definition of “quality data” is simply data that can fit an intended use that makes your company more efficient, whether it be on the consumer level or your internal operations. Many times quality data may not even reveal itself until you begin collecting it and start analyzing patterns.

It’s also important for your data to be accurate, regardless of your company’s intentions. Quality data will only be useful to you if it reflects your real market. Your data’s consistency, volume, and completeness will all contribute to how accurate your patterns and predictions will be. Your data will most likely never be 100% accurate, but it’s an important statistic to strive for to ensure you can use it effectively.

Keep in mind that quality data that was once accurate can become inaccurate and useless over time. Older models will not reflect ever changing trends. It’s important not to rely on the same data and algorithms for extended periods of time without reevaluating your strategy.

When it comes to your own business, it’s helpful to know who ultimately makes the call in regards to assessing data quality. Whether you have a CIO or a team of IT professionals collecting and breaking down your data, it’s important that they understand what to look for to ensure you’re receiving quality data. It’s possible that your own company doesn’t rely on a single person to call the shots when it comes to data analyzation and instead relies on a group of professionals that each provide input. In this case, it’s important to have standardized practices when it comes to analyzing your data to make sure each party is drawing conclusions from the same material.

Despite the importance of finding quality data, remember that your strategy still begins with business initiatives. If you focus too much on making sure your data is 100% accurate and entirely complete, you may be missing out on data that’s actually useful to you. Don’t take your eye off the ball, so to speak. Always make sure you’re following a strategy that makes sense for your business first, and then focus on data quality after. Lay out a clear set of goals with your data division and keep an eye on the quality as you continue your efforts.

Need help finding quality data for your business? Need to refine your own business strategy? Venture Development Center is a full service data consulting firm. Feel free to get in contact with us and we’ll be glad to put you on the right path.

Data in the News for the week of October 19, 2015

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Around the Big Data water cooler this week: A look at how the Yellow Pages are still profitable in the internet age * The end of the E.U. Safe Harbor agreement may be costly for small marketers * A look at Disney’s use of creative influence and data in making magic * and more.

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Charlie Stryker keynote presenter at LiveRamp event for Data Providers in New York City

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Charlie Stryker keynote presenter at LiveRamp event for Data Providers in New York City

October 20, 2015 – Charlie Stryker,a leading innovator in the data business and advisor to dozens of the most prominent corporations who capitalize on data for business intelligence and marketing, was the keynote speaker at LiveRamp’s Overcoming Data Fragmentation event in New York City. The half day educational event was attended by data-driven marketers interested in learning how to overcome data fragmentation in their marketing programs and campaigns. Charlie spoke about the trends in the Big Data industry.

About The Venture Development Center, LLC (VDC):

VDC is an advisory services firm with deep experience and contacts in the information services industry. VDC identifies information-based assets/sources, develops innovative product and distribution concepts, and creates business plans for their monetization.

At VDC, we are at the forefront of deciphering the value of those digital data assets and developing methodologies to bring them to market.  If your company uses business or consumer data for marketing, risk, buying behavior, social intelligence or analytics, VDC can assist your organization in securing the best data from the complex and ever changing digital ecosystem.

For more information, visit our website at www.venturedc.com or contact Lisa Yarrish at lyarrish@venturedc.com.

 

The Three V’s of Big Data – Volume, Velocity, Variety

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Big data comes in all different forms. With the advent of the digital age, the different kinds of data that can be collected has increased tremendously. Data scientists and consultants like to categorize this data in three different ways so you can better optimize your strategy. These “Three V’s” are volume, velocity, and variety.

Volume:

Volume quite simply refers to the amount of data that can be collected. This is an important measurement to be aware of when you begin looking at your own analytics. The logistics of handling larger data sets must be accounted for when you begin to sort your data. You need a good volume of data to have something of value, but too much data could prove difficult to sort through depending on your resources.

Velocity:

The rate at which data flows through your company is referred to as velocity. The rise of mobile use has contributed to the rate at which data is generated and collected. Every time we use our phones or browse the internet, we’re generating data that can be collected and analyzed. This stream of data is continuous thanks to the many different ways data can be generated.

Variety:

Data takes many forms. Text from messages, sales numbers, images, and social network feeds are all just small examples of the extreme variety of ways data is generated from. This means data sets aren’t uniform and can get quite messy. It can take some serious data crunching to make the variety of data useful in order to find patterns in line with other collected data.

Veracity and Other V’s

Many data consultants will also refer to a fourth “V.” Veracity refers to the uncertainty of data. All the data you’re collecting has to be accurate in order to be useful. If it’s not, all your data crunching and analysis will be useless.

Data can be described in many ways, and while the three big V’s are universal ways in which people refer to data, these can further be broken down depending on the needs of your company. For example, some companies may assign another “V”, Value, to distinguish data you can use for your strategy from useless sets.

There’s no doubt that the velocity, volume, and variety of data is increasing almost on a daily basis. No “V” has more value over another, but the ways in which they work together is important to forming a cohesive strategy that utilizes data to the best of its ability.

The challenge is finding which balance of the three V’s are right for your company. If you need help making data work for you, feel free to leave a comment or get in contact with us.

Data in the News for the week of October 12, 2015

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Making news this week: The Internet of Things is coming to your laundry room * AOL reveals their plans for Verizon’s and Microsoft’s data * An interview with Acxiom’s CEO Scott Howe * and more.

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

Big Data and the Mobile Future

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There is no doubt we’re living in the middle of a mobile revolution. Even from where we were five years ago, the mobile landscape has changed dramatically. Businesses and people are on the go with the world in their pockets. This poses some challenges for big data, but also many benefits.

The Challenges

No longer is data collection tied to people at their desks. We’re looking at an organic world where information is being spread and collected everywhere we go. This poses a challenge to the big data market. As information becomes more prominent by design, the tools in which data is analyzed and collected is going to have to rapidly keep up.

This may require businesses and consulting firms to be more specific when they look at implementing big data into their strategy. Having a goal up front can help narrow down the data sets you’ll find useful. For example if you’re only interested in optimizing an app you developed, location data may not be as important.

This data may become even more useful when it is combined with outside sources, such as economic or transportation information, for example. This can allow businesses to move between macro and micro level trends to specifically target individuals.

It’s clear that going mobile isn’t just a trend. It’s the future. Data companies are going to have to keep up with the influx of information as exponentially more devices come to the market. How that demand is met can be solved in a number of ways, but it’s going to take a combined effort of analytic software, computers, and a larger big data workforce to get there.

The Benefits

Even though big data faces challenges when it comes to analyzing the influx of information, the benefits that mobile platforms can receive from big data is enormous. Everything from app development to mobile web optimization can be sharpened and honed by looking at these data sets.

One of the greatest benefits data can provide to the mobile platform is advertising. By compiling location data, advertisers can promote targeted ads or posts based on someone’s location. This can inform them about a nearby store or service that they may find of interest. This line of advertising can open up a whole new strategy for businesses.

Data collection isn’t just limited to apps and background processes. Mobile devices are very interactive, and companies can take advantage of this. Posting a QR code on a flier or in your store window can drive even more data. Encouraging users to take photos and share them by using hashtags can also provide valuable information about your demographic.

Even though big data faces some major challenges ahead when it comes to the mobile world, the benefits it can provide are just as numerous. It’s an exciting evolution in the data driven market, and it’s important for businesses to understand how they can benefit from it moving forward.

Venture Development Center is a full service data consulting firm. If you’re interested in making big data work for your business, feel free to leave a comment or contact us, and we’ll be glad to help.

Data in the News for the week of October 5, 2015

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Big Data topics this week: Legacy.com is turning online obits into ecommerce * Opus Global/Alacra merger will create unmatched compliance and risk leader * Mark Zuckerberg makes a plea that the Internet is a key enabler of human rights, and should be free for all * and more.

 

Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!

Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.