EventUncategorized

Dr. Charles Stryker spoke at the 2015 Adlucent Client Summit – “Powering Customer Discovery in an Omnichannel World”

By February 20, 2015 No Comments

Dr. Charles Stryker spoke at the 2015 Adlucent Client Summit – “Powering Customer Discovery in an Omnichannel World”

Austin, TX – February 20, 2015 –Dr. Stryker, Founder and CEO of Venture Development Center LLC, spoke at the 2015 Adlucent Client Summit at the AT&T Executive Education & Conference Center in Austin, TX.

Dr. Stryker was a headline speaker offering a glimpse on how Big Data applies to the online Advertising eco space. In addition, Michael Griffin, Founder and CEO of Adlucent, and Bryan Eisenberg, online marketing pioneer and best-selling author provided insights into the online advertising industry as well.

The Adlucent Client Summit allowed attendees to learn from peers about how retailers are tackling the industry’s biggest challenges. Subjects covered included:

  • Mobile
    • How mobile is impacting cross-channel sales and how to measure its impact across your business
  • Audience Expansion
    • How to identify your most valuable customers and serve them everywhere they buy
  • OmniChannel
    • Consumer behavior is changing. How to develop and measure cross-channel ad strategies is key to success
  • Paid Search
    • Peers shared their winning strategies for text and product ads