In the news this week: The New York Times discusses Ogilvy’s ability to translate Big Data to creative types * AARP’s ability to parse it’s varied customer data for advertisers * The 5 ways Ziff Davis is making global marketing work with local credibility * Annalect CEO Charles Butler interviewed about the company’s streamlining * and more.
- At Ogilvy, New Unit Will Mine Data
The New York Times – October 21, 2014 by Stuart Elliott
- AARP Turns To Krux To Act On Its First-Party Data
Ad Exchanger – October 17, 2014 by Sarah Sluis
- Users Love Ello, But What’s the Business Model?
Harvard Business School Working Knowledge – October 20, 2014
- How Ziff Davis is expanding globally
Digiday – October 22, 2014 by Lucia Moses
- Annalect Goes For The “Golden Nugget”
Ad Exchanger – October 20, 2014 by Ryan Joe
- Can Big Data Cure Cancer?
US News– October 15, 2014 by Lindsey Cook
- WTF is advertising arbitrage?
Digiday – October 17, 2014 by Shareen Parhak
Are you looking to purchase data or possibly figure out how to monetize the data you currently own? Contact us today and let’s discuss your options!
Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.