Some of the topics covered this week are: A Q&A with VDC client BlueKAi; the fundamentals of programmatic advertising and real-time bidding and social media proves a new source of evidence for law enforcement.
- The Cross-Device Question: BlueKai
Ad Exchanger – February 17, 2014 by Ryan Joe
- WTF is real-time bidding?
Digiday – February 17, 2014 by Jack Marshall
- The Emergence of Chief Data Officers Will Lead Customization
Business2Community – February 17, 2014 by Bob Renner
- WTF is programmatic advertising?
Digiday – February 20, 2014 by Jack Marshall
- Social Media, a Trove of Clues and Confessions
The New York Times – February 15, 2014 by Ian Urbina
- Which vendors will be on target in the era of New IT
InfoWorld – February 18, 2014 by Bob Violino